Your gently used clothing and jewellery can make a difference in another woman’s life. The Karma Project is your opportunity to declutter your wardrobe while supporting women in our community. Our goal is to have a huge haul of hope for the several agencies we support.
Give Back, Get Rewarded
How It Works
Donate a minimum of two pieces – clothing, shoes, accessories, or jewellery (of course, more is always welcomed).
Drop off your donations at any Blu’s location. We encourage clothing be clean, freshly laundered or dry-cleaned.
Enjoy a $75 Blu’s gift card. Instantly valid toward any regular-priced purchase of $350 or more.*
*The Karma Project gift card is valid on regular-priced purchases of $350 or more. Not valid on trunk shows, special orders, or previous purchases. Limit one per customer. It cannot be combined with other offers. The gift card expires on Sunday, April 21, 2025.
Where Your Donations Go
👗 Clothing Donations
Dress for Success (Calgary)
Provides work-appropriate clothing and career support to help women achieve economic independence.
Making Changes (Calgary)
Supports women through life transition with clothing, skills, and resources for work and education.
Suit Yourself (Edmonton)
Helps women enter or re-enter the workforce with workplace-appropriate clothing.
💎 Jewellery Donations
Gems for Gems (Nationwide)
Supports women affected by domestic abuse with jewellery, scholarships, and empowerment programs to help them rebuild their lives.
The Impact
Every piece you donate helps another woman take a step toward independence, confidence, and a fresh start. Whether it’s a blazer for a job interview or a necklace that adds a touch of confidence, your contribution transforms lives.
Impact Stories
“Don’t be scared to express what you truly want. The stylists will help you find clothes to make you feel your best and your sense of style and opinions are valued.”
– Amelia, Dress for Success (Calgary) Client
“The Christmas gift made me feel pretty. I hadn’t felt like that in a long time. It was a ring. Nothing ‘special’ but it fit and was pretty and I just kept looking at it.”
– Beth, Jewelry Recipient Gems for Gems
“Thank you for making what to me was an overwhelming ordeal into a fun and enjoyable morning ... I shall cherish that morning for a long time.”
– Susan, Suit Yourself Client
Create Good Karma
Do good, feel good, look good!